Disney and McDonalds
Disney would make a movie or TV show and then McDonalds would sell toys from that show. This helped promote both McDonalds and Disney, because a child would either watch a Disney movie and want the toy from McDonalds or buy the McDonalds toy and want the Disney movie.


Sprite, MTV and Viacom
Sprite paid teens $50 a pop to dance while there was Sprite logos everywhere