McDonalds
This advertisement is telling you that if you play monopoly at McDonalds, you are practically guaranteed to win, because it says “be you only richer.” The word “only” is in yellow instead of red like the rest of the words, emphasising it, telling people that they will still be themselves, but they will be richer, as though it’s a guarantee. It is not trying to sell a burger and fries, as McDonalds ads usually are, instead it is trying to sell monopoly, but if someone does play the game then they have to keep going back to get all the pieces to finish the game. People can only get the pieces if they buy something at McDonalds.
This advertisement by Avon is showing a woman smiling, happy and holding her prettily wrapped up gift from Avon. The message behind this ad is to try and get women to put a gift from Avon on their wish list and to get kids and loved ones to buy a gift from Avon for the women in their lives, because if they do, it will make their woman happy, smiling, beautiful and stylish and she will never look at you again with anything but love and joy.
Nike
This advertisement shows a cheetah, one of the fastest animals on earth, running. The scene behind him is all blurred to show the speed at which he is running. On the top of the ad, is say, “What’s the secret of speed?” and on the bottom it says, “Ask the master.” The advertisement is saying that if you buy Nike shows, then you will be as strong, fast and powerful as the cheetah in this picture. And the words are trying to get across that they basically asked the cheetah himself what his secret of speed is
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